4.13.2011

Burberry at Beijing

It was one of the biggest fashion events held in Beijing. The show was live-streamed via Burberry.com at 8:30pm local time and marked the opening of its flagship store in Sparkle Roll Plaza. Among the invitees were Won Bin, the gorgeous Korean actor, spotted wearing the trademark trench coat, Maggie Cheung with her studded leather jacket, Angelica Cheung, editor-in-chief of Vogue China, and Chinese Actor Chen Kun covered up in his suede trench coat. Du Juan, Chinese model, Philip Huang (the face of MFW Singapore), and Vera Xu of Cosmopolitan China also joined the crowds. In addition, Keane -a British band- was performing after the fashion show.

The theme was about fashion and music where the runway set was a combination of digital 3-D holograms, animated footage and live models. It was breathtaking and captured everyone's attention. I really like the opening animation where umbrellas were flying across the room.

Christopher Bailey has definitely rejuvenated the brand..If in the past i felt that Burberry was more conservative and catered for older consumers, I see more colors and the young modern sides now. 

RAFW 2011

Only 18 more days left to the kick-off of Australian Fashion Week, showcasing the Spring 2011 collections -Sydney May 2 - 6, 2011. 

Sydney Fashion Week, May 2-6 2011

So who's gonna be the next star designer(s) this time?